Shopping at Price-Rite: An Experiment





The Price-Rite grocery chain is relatively new to Rochester.  In the last couple of years, three locations have opened in the Rochester area – 375 Driving Park Ave, 1230 University Ave, and 3333 W Henrietta Road.  I’m a little embarrassed to say that I’ve never shopped there, but to open three stores in such a little time frame, they must be doing something right!


I decided it was high time to check it out!  So I started out to answer a couple of questions:


What is the overall experience shopping at PriceRite?

And more importantly, can you save money at PriceRite?


As part of my experiment, I picked a recipe and set out to purchase my ingredients at PriceRite.  The ingredients I needed to buy are highlighted in red.


The recipe:


Stuffed Acorn Squash


2 acorn squash

1 lb pork sausage (you can substitute vegetarian sausage)

1 cup apple, peeled and chopped

½ cup onions, finely chopped

¾ cup dried bread crumbs

1 egg

¼ tsp ground pepper

½ tsp sage

2 tsp hot sauce (You can use more or less to taste.)


  1. Preheat oven to 350.
  2. Cut the acorn squash in half.  Use a spoon to scrape out the seeds and strings innards.  Place on a baking pan, cut side down.  Add about a ¼ inch of water to the pan.  Cook the squash for 40 minutes.
  3. Meanwhile, fully cook the sausage in skillet.  Drain and add to a mixing bowl.
  4. In the same skillet cook the onions.  Add onion to the mixing bowl with the sausage.
  5. Combine the rest of the ingredients in the mixing bowl.  This will be your squash stuffing.  Cover and refrigerate until needed.
  6. When the squash has finished cooking, Remove them from the oven and flip them cut side up.  Test them with a fork to make sure that they’re done.  The squash should be tender and your fork should slide in easily.  Fill the squash with the pork stuffing mixture and bake for another 20 minutes.


My Observations at PriceRite:


  • The store I went to was very clean, brightly lit and had the normal grocery store ambiance. (I went to the Henrietta branch.)  The front door opens into the produce section, and from what I could see, everything looked fresh.
  • The rest of the store was setup warehouse style – think BJs – and the shelves were fully stocked with goods.
  • One surprise – While PriceRite does carry a lot of off-brand and PriceRite brand products, they do carry quite a bit of name brand products as well. 
  • They had a huge selection of Goya products.  If you do a lot of Spanish, Mexican, or Hispanic cooking, I would definitely check out PriceRite.
  • A major downside – The organization seemed completely random.  I had to pretty much go up and down the aisles to find what I was looking for.  This was a pain, but I was able to find all of the ingredients I was looking for.
  • The best part – The prices seemed really good.  I saw many items priced lower than other stores in our area and these appeared to be regular prices, not sale prices. 
  • I had heard that there were going to be long lines, so I was prepared, but the day that I was there (4pm on a Tuesday), I only had to wait a couple of minutes.
  • Another bonus – PriceRite doesn’t give out plastic bags.  While this may be annoying to some, it’s just so much better for the environment and I don’t think any other grocery store in our area has taken this step.  If you’re buying more than a couple of items, just be sure to bring your own bags.


The Big Test -- Prices


So I bought the items I need at PriceRite and then I headed over to Wegmans to check out what I would have paid there.  I tried to find the lowest prices that I could at Wegmans (I admit I may have missed a lower priced item somewhere in my list but I probably would have done the same thing had I actually bought the items at Wegmans anyway.)  Here were my results:






$2.99/lb (Bob Evans – only choice)

$1.49/lb (Store Brand)

Onion – Spanish




$1.69/lb (Wegmans Brand)

$.99/2 lbs (Cento)

Hot Sauce

$1.19/5 oz (Franks Red Hot)

$.99/12 oz (Store Brand)

Total Cost




All in all, I saved $2.80 or about 30% shopping at PriceRite instead of Wegmans. In addition, I got more breadcrumbs and more hot sauce for my money.  The recipe came out great and I didn’t notice any differences between the PriceRite products and Wegmans products that we’ve used in the past.


In Summary


While I can’t see myself doing all of my shopping at PriceRite, this experiment shows me that I can’t afford to ignore PriceRite anymore.  The store seemed to be filled with good deals and I liked shopping there.  I see myself checking the store maybe once a month or so and picking up any items that I need with particularly good prices.  My advice...check it out!

Comments (2) -

waggs Philippines, on 4/5/2010 10:51:55 PM Said:

The store seemed to be filled with good deals and I liked shopping there. This experiment tell us that we cannot ignore this store.

John Sposato United States, on 6/7/2012 11:14:59 PM Said:

Whenever I'm in town I go to the University and Culver store and its just right.  Its too easy to go to local boys Wegmans, multi-national Walmart or Wall Street owned-Tops.  I'm in Syracuse and PriceRite are coming soon and I can't wait.  After the ShopRite truck supply the Monroe County stores they go through my area anyway and now they'll stop there first before going to the Binghamton store.  There are a handful of other locations in CNY that PriceRite could get like an older inner-city Wegmans thats closing soon that people need there (Driving Park used to be a Wegmans and the Pond Street one I refer to is like the Fairport one as far as the old school design).  The border communtiy also have PriceRite and even Los Angeles.

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